Glaceau Vitaminwater, which is distributed by Coca-Cola Enterprises (CCE), has been reformulated using a new stevia-based sweetener. The use of the naturally-sourced sweetener means calories are reduced by 30 per bottle and sugar content is cut by 30%. In addition, all eight variants have a revised blend of vitamins and minerals. New labels feature ’quick reference’ icons designed to highlight the nutrient benefits inside.
Nick Canney, vice president sales and customer development at CCE, said: "We are always looking for ways to innovate and improve our products, this is an exciting reformulation for Glaceau Vitaminwater. With updated nutrient blends, the products are still great tasting with fewer calories and reduced sugar levels."