Nestlé is introducing Aero Bliss, a new premium boxed chocolate version of Aero, available in two variants: Milk Chocolate and a Mixed Selection, which includes milk chocolate, salted caramel and praline flavours. Both boxes have an rrp of £3.99. The launch will be supported with a campaign, including out-of-home, social and digital advertising as well as sampling. The whole Aero brand will benefit from a £3m media spend this year.
0800 6378 5385 www.nestle.co.uk