Go Ahead has introduced four new cake products – two Oat Breaks varieties,
a Muffin Bar, and a Strawberry & Vanilla
Oat Breaks comes in two flavours – apple & cinnamon, and orange & ginger – and rrp is £1.29 for a pack of five.
The cranberry & orange muffin bar has a rrp of £1.05 for a five-pack, and the cake bar £1.05.
A £3.3m support package includes a national poster and women’s press campaign starting this month. There will also be heavyweight sampling in-store to target all trade channels.
0800 138 0813