Cadbury Dairy Milk Freddo is bringing new faces to the confectionery fixture with the launch of Freddo Faces. The new fun product features 10 individual faces made from Cadbury Dairy Milk, with five different expressions happy, in love, grumpy, confused and cheeky to ensure there’s a Freddo Face for every occasion.
The launch will be supported by PR, point of sale and digital advertising.
The Cadbury Dairy Milk Freddo brand is already
worth £19.3m in the UK and is the number one kids’ chocolate unit seller, growing total brand sales at 14% year-on-year (Nielsen).
Recommended retail price is 52p and the Faces come in outers of 28.