Lucozade Sport is launching a new app as part of its Made to Move initiative. This is being used to encourage the nation to get more active through prize incentives.
Live now until July 31, the free-to-download Made to Move app rewards every user with a free Pure Gym Day Pass and enters them into daily and weekly prize draws for every 5,000 steps taken.
Prizes include weekly ones of FA cup final tickets, British Grand Prix tickets and trips to Abu Dhabi, Australia, Dubai and the US. There are also daily prizes including Fitbit Charge 2s, Tough Mudder tickets, Virgin Sport Oxford Race Days and bottles of Lucozade. Extra entries into the prize draws can be unlocked using codes on promotional Lucozade Sport bottles. These additional codes are available across Orange, Raspberry, Mango & Passionfruit and Orange low cal variants in 500ml and four x 500ml formats.
The app is supported by a £2.5m marketing spend across social, digital and out-of-home.
Launched with a TV ad last September, Lucozade Sport’s Made To Move campaign is aiming to get one million people moving more by 2020.
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