Gallaher has 14 outers of its new Camel Subtle 14s to give away. The 14s have been launched to fulfil the lifestyle requirements of modern young adult smokers.

Camel is the fifth largest cigarette brand in the world and performs particularly well in urban areas in the UK. Year-on-year sales have seen Camel Subtle grow 11% in the valuable premium sector.

The new pack size has been designed to meet today’s average consumption of 14 cigarettes per day and aims to increase the likelihood of daily purchase, driving footfall in store.

Readers are also invited to sign up to the Camel Club, which offers members free merchandise and gifts when they collect product barcodes from outers of Camel Subtle, Filters or Refined. It was established in February 2004 and over 9,000 retailers have joined, earning prizes worth in excess of £200,000. Call the Camel Club hotline on 0870 8422635.