New from Bahlsen is a black ’n’ white Pick Up! pack comprising a slab of white chocolate between two chocolate-flavoured biscuits.
Single biscuits retail at 40p while packs of five have an rrp of £1.69.
Meanwhile, the Pick Up! brand is supported by a new ’Dogs that demand respect’ PR-led marketing campaign. This includes a nationwide hunt to find a ninja dog to be apprentice to Pick Up!’s much loved ninja chihuahua, who guards the biscuit’s chocolate centre.
The campaign encourages consumers to upload videos of their own ninja pets onto the brand’s Facebook page, then vote for the best.