New from Imperial Tobacco is premium-priced Davidoff iD, available exclusively in selected areas of the South East. Rrp is £7.75. Designed to "enhance the everyday smoking experience", Davidoff iD uses an American blend. There are two variants: orange (full flavour) and blue (smooth). Packs feature an interactive glide mechanism which reveals a selection of modern art designs, inspired by everyday objects. Imperial Tobacco’s head of consumer marketing, Amy Kiss, said sales of premium-priced cigarettes are going from strength to strength in the Greater London and the South East.
In addition, two new Montecristo Mini cigars are now available in selected areas of southern England.
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