Ginsters has launched some New Year special editions which include the return of winter warmer, the steak & ale pasty. This is made with British steak marinated in Cornish ale with potato and onion wrapped in light puff pastry. There are also two new limited-edition sandwiches: smokey BBQ chicken & bacon and ham hock & spiced plum chutney. Both these sandwiches have researched really well with consumers who say they are twice as likely to purchase Ginsters’ sandwiches than the nearest branded competitor.
Sales and marketing director, Linda Evans, said: "We have lots of new product innovation to follow, the biggest ever marketing spend behind the brand and we will be back on TV with a new campaign."