Fox’s Biscuits is extending its Mini Moos range with the launch of a choc chip variety.
Mini Moos choc chip are malted milk biscuits with chocolate chips. They come in individual mini bags within a six x 25g multipack ideal for lunchboxes.
Recommended retail price is £1.29.
Fox’s believes the choc chip variety will build on the success of Mini Moos malted milk, which is currently the fastest growing SKU within the kids’ biscuit sector.
According to Nielsen data, 57% of growth in the kids’ sector is coming from mini bags and Mini Moos’ brand sales are up 77%. The launch of the new choc chip flavour is backed by in-store price promotions and PR activity.