Del Monte has unveiled a packaging overhaul for its Pure Blends and World Fruits juice ranges.

The new format – called Combifit – has been designed to offer a non-spill cap, has a tamper evident mechanism, and is taller than standard one-litre cartons creating instant standout on shelf.

The Pure Blends and World Fruits Combifit ranges will be available in smaller case sizes of eight, as well as 12, and the revamp is being backed with a £2m campaign, including TV advertising and on-pack activity.

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