Ferrero is taking Nutella into the confectionery category with the launch of Nutella & Go! in August. Targeted at teens and young adults, it comprises a portable pack with the hazelnut and chocolate spread on one side and breadsticks for dipping on the other. Rrp is 84p.
Levi Boorer, customer development director at brand owner Ferrero, said: "We recommend that Nutella & Go! should be sited within the single countlines fixture as our research has found that this is where shoppers would expect to find it. We are confident that Nutella & Go! will be a strong addition to our portfolio of leading brands."