PepsiCo and Britvic have joined forces for an on-pack promotion with The X Factor Live Final.

Currently featured on bags of Walkers Extra Crunchy and the Pepsi range, consumers can win tickets to the show’s final in December.

The activity will see one pair of tickets to the final in Manchester won every hour, from now until November 21. The promotion is backed by merchandising units and point of sale.

In addition, Walkers Extra Crunchy will be on TV from November to mid-December with last year’s popular ad campaign featuring Lionel Richie and Gary Lineker.

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