Rollover Hot Dogs is joining forces with new film Mission Impossible: Rogue Nation (in cinemas July 30) for a competition with hundreds of film and spy-related prizes up for grabs. Hot dog trays will feature artwork from the movie, which stars Tom Cruise, and give consumers a chance to win prizes including spy pens, watches and a camera drone quad ’copter. The competition closes on September 30.
The promotion will be supported with pos material, including posters and wobblers, and by activity on Rollover’s Facebook page. Rollover expects the campaign to reach over three million shoppers.