Muller UK is launching a new range of smoothies and yogurts aimed at health-conscious snackers. The One-A-Day yogurts and yogurt drinks contain one fruit portion and are made with natural ingredients.
The launch is being backed by a £5m campaign, including TV advertising, posters and launch-price promotions. The yogurts contain a fruit puree or coulis under-layer, topped with yogurt, with a separate portion of fruit compote. They are available in single 175g pots, rrp 58p, and in 175g 4-packs for £2. The drinks are packed in cases of 8 x 310ml single bottles with a rrp of 99p per bottle. "People are looking for a convenient ’route to fruit’ said Chris Mcdonough, Muller UK’s marketing director.