Aero orange is now available in a sharing bag. This follows the successful launch of the Aero orange block this time last year already that product is worth £4m (IRI data).
According to Aero brand owner Nestlé, the sharing bag category is driving the total confectionery market and is now worth £346m in the convenience channel alone (IRI). Chocolate sharing bags are proving particularly popular they account for a massive 40% of all sharing bag sales. Recommended retail price is £1.59.
Nestlé UK trade communications manager, Graham Walker, says:"With the launch of new Aero orange bubbles we are offering yet another exciting flavour combination to shoppers."
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