Following the huge success of the Cadbury Dairy Milk (CDM) Oreo tablet, a single countline format is now available. The 41bg bar has a creamy filling with crunchy pieces of Oreo cookie. Recommended retail price is 61p.
The new bar is part of a growing range of co-branded products including CDM Daim and CDM Chips Ahoy. The whole co-branded range will be supported by a £2m UK marketing spend including PR, outdoor advertising, digital and in-store activity.
Brand owner Mondelez’s marketing activation director, Matthew Williams, said: "This is a great opportunity for retailers to take advantage of two power brands and drive incremental sales. They should stock up to make the most of this."