Unilever UK is adding two new variants to its Magnum range.
The new additions use authentic ’origins’ ingredients to reinforce the brand’s indulgence credentials while also tapping into the trend for premium products.
Ecuador dark joins both the impulse and three-stick multipack line-ups. It features vanilla ice cream coated in thick Ecuadorian dark chocolate, with 63% cocoa content.
Rrps are £1.20 and £2.49 respectively.
Colombia Aroma consists of vanilla ice cream swirled with a coffee sauce, made with Colombian coffee beans, coated in chocolate that’s studded with crunchy sugar pieces. It is only available in a multipack.
The £88m Magnum brand wil be backed by a £6.5m spend during 2007.