Healthier snacks brand Snack-a-Jacks has some new additions to its range. The Quaker brand has experienced strong growth over the past two years, as consumers have increasingly sought ’better for you’ options. Available now, new Snack-a-Jacks Popcorn comes in sweet butter toffee and savoury lightly salted flavours, with each pack containing less than 10% fat.
The Chocolate Delights range has a new chocolate & caramel flavour, with real chocolate pieces; while savoury Snack-a-Jacks rice cakes have a new cheese & onion Crispy Classics flavour, aimed at offering a low-fat alternative to crisps.
The brand is backed by a £3.5m advertising spend this year, including TV, radio, online and press.