Kellogg’s is adding a further flavour to its Rice Krispies Squares range honeycomb crunch. Following the addition of the rocky road flavour earlier this year, honeycomb crunch brings the number of varieties in the range to six.

According to IRI data, Rice Krispies Squares is a £39m brand that’s eaten by 3.5 million households in the UK.

Meanwhile, the Nutri-grain range is being bolstered with the launch of cereal & milk flavoured breakfast biscuits. These come in single packs of four biscuits with an introductory price-mark of 35p.

The launch will be backed by a £3m campaign including TV advertising and sampling.

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