Panasonic has launched the Power Station, a new counter-display solution for its batteries.

The eye-catching unit is aimed at convenience retailers who have limited space but want to maximise their profits in this high-margin category.

It is a limited edition, available while stocks last, and contains 14 packs of Xtreme Power alkaline batteries (7 x AA and 7 x AAA) and 16 packs of Special Power zinc batteries (8 x AA and 8 x AAA).

The contents of the Power Station has a retail value of approximately £66 and as a further reward to retailers it comes with £10-worth of money-off vouchers to be used against future purchases of boxes of Panasonic Xtreme batteries.

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