Nutella is running its first bespoke integrated Pancake Day campaign, kicking off at the start of this month and running until Pancake Day, which this year falls on Tuesday, February 17.
The £1.4m ’Pancakes love Nutella’ campaign includes a standalone Pancake Day TV ad, outdoor, digital, social media and radio activity, as well as in-store display solutions. The campaign will count down the days to Pancake Day, while tailored in-store display solutions will aim to increase awareness and sales.
According to Nielsen data, chocolate spread is the most popular topping of all sweet spreads on Pancake Day.
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