Vimto Soft Drinks is re-launching its Panda brand, which it acquired from Hall & Woodhouse last year. Following an extensive review, the brand has been stripped back to basics and reconstructed in line with changing consumer demands. The packaging has been redesigned and the drinks will boast real fruit juice, no artificial colours or flavours and no added sugar.
Also, for the first time in its history, the brand will receive heavyweight advertising support.
The flagship carbonated Panda Pops range has been reformulated against more stringent, healthier, criteria and Fruiti Pops will be incorporated into the range with new fruit salad and grape & apple variants.
In the spring water category, the former Panda Clear range has been re-branded as Panda Spring and extended to include four flavours. The Panda Still range also has new flavours with strong kid appeal.
New-look Panda products will be available in early summer.
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