Partners for Growth, Unilever’s category advice programme for small store retailers, is adding a new seasonal calendar to its website.

The Seasonal Calendar focuses on the four seasons of the year, but also highlights key events to look out for and how to maximise the opportunities they present in-store.

Working closely with its retailer advisory panel, which is made up of seven award-winning retailers, Partners for Growth wanted to ensure that the seasonal calendar aligned itself with convenience retailers’ needs.

It includes wholesaler promotions and checklists in the lead up to key events such as Christmas and Easter, while focusing on the key categories that are at their peak during those periods.

Unilever Partners for Growth’s Matthew Trembath commented: “We’re continually striving to bring new elements to the programme and find innovative ways to share our knowledge and insights with convenience retailers.

“The seasonal calendar is a simple tool which was created to inspire and support retailers to try new things in-store. Given the challenging times the sector is facing, I would urge all retailers to visit our website to see how they could benefit from the advice on offer.”