Heineken is running an on-pack promotion to help retailers drive their beer sales through the Olympic period. The activity gives consumers the chance to win exclusive VIP tickets to the British Olympic Association’s (BOA’s) official Team GB Olympics and Paralympics celebration in September. There are runners-up prizes including 40" TVs. The promotion is running on four- and 12-bottle packs of Heineken 330ml while stock lasts, until the closing date on August 20. Heineken’s head of off-trade customer marketing Doug Walker said: "Once-in-a-lifetime prizes such as the BOA celebration party tickets will be the hottest party invitations in town this summer, which will help drive shopper interest and purchase and help retailers to increase beer profits."

Point-of-sale material is available to grab consumers’ attention in store.

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