The Heinz Big brand, which currently comprises soup and frozen ready meals, is moving into the chilled savoury market.
Marketed and sold under licence by Peter’s Food Service, there are five 235g pies: steak, potato & HP brown sauce; steak & onion; steak & vegetable; chicken & bacon; and chicken & leek. All have rrps of £1.65.
Also available are Heinz Big pasties (180g) available in four varieties: meat feast; steak potato & HP brown sauce; chicken & bacon; and angus steak & vegetable. Rrp is £1.50.
Heinz reckons the size of the snacks will attract new male consumers to the category. A PR and marketing campaign will support the launch.