Ginsters is adding a taste of the Mediterranean to its range with the launch of a new olive oil pastry.
The Bakes range is wrapped in a light olive oil flaky pastry, with a distinctive flavour normally associated with Mediterranean-style recipes.
The range, which has taken more than a year to develop, consists of two flavours: chicken & mozzarella and ham & mozzarella.
Larry File, marketing controller at Ginsters, says the new products have ‘a flavour and texture which is totally different from the current range’.
Bakes can be eaten hot or cold and have a recommended retail price of £1.49.
The launch is supported by a nationwide campaign, including sponsorship of the Joey TV series, national press advertising in the Metro newspaper and a national radio presence.