Seabrook Crisps is launching what is describes as "the UK’s first peel-front crisp packets" for its new premium Lattice range.
The packs have been developed to allow consumers to peel open the front and share the contents. The peel & share design will be launched when the Lattice range rolls out later this month on 40g bags with a rrp of 75p. The peel-front pack has a tested, tamper-proof seal which has no impact on the shelf life.
The Lattice crisps will also be available in 90g packs price-marked at £1 to encourage trial.
Seabrook Crisps marketing director, Kevin Butterworth said: "Often, the best ideas are the simplest and we’ve invented a peel & share pack that shoppers will love because the product is more adapable."