Meaty snack brand Peperami has joined forces with The Angry Birds Movie, a spin-off of the phenomenally successful game from Rovio Entertainment. The six-figure deal includes on-pack promotions where characters from the movie make an appearance and QR-like ’BirdCodes’ that can be redeemed for power-ups in the Angry Birds Action! game. There is also an on-pack code competition where purchasers can log onto to a dedicated micro-site and win prizes, including holidays.

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