Britvic is spicing up the cola category with the launch of Pepsi Max ginger.The drink is said to have a "distinctive, enticing taste" with the added benefit of containing no sugar. It is available in 330ml single and multipack cans, 500ml, 600ml, 1.5ltr and 2ltr bottles. Launch is backed by a campaign that includes TV and sampling.

0845 7581781www.britvic.co.uk

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