PepsiCo has launched Walkers grab bags in price-marked-packs (PMPs) at 75p across the core Walkers brands.
Matt Goddard, field sales director at PepsiCo, comments: “We’re delighted to be launching Walkers 75p price-marked grab bags. PMPs are leading the way with 57% of shoppers looking for value and by stocking Walkers grab bags at 75p, retailers have the opportunity to increase sales by 7%.”
To help impulse retailers capitalise on sales offered by the new 75p PMPs, Walkers is producing a three-case stacker including best-selling lines to help engage with shoppers.
For more information about how to make the most of your snacking sales, visit www.countsformore.co.uk, the PepsiCo online rewards and category management website.