Following the success of last year’s Fire & Ice campaign, which saw cross-purchase of Doritos and Pepsi Max double, PepsiCo and Britvic are teaming up for another promotion.

Launching next month, the latest activity features footballer Lionel Messi and gives consumers the chance to win a 3D HD TV every day for eight weeks.

The promotion will run across all 40g, 55g and 127g bags of tangy cheese, chilli heatwave and cool original flavour Doritos alongside 500ml and 600ml bottles of Pepsi Max. Linked purchase deals will also run on all 2ltr bottles of Pepsi and all variants of Doritos 225g, to help retailers offer value and drive basket spend.

0118 930 6666