Persil is launching a new range which is designed to give clothes a ’just-washed freshness’ that lasts for longer.
New Persil with Active Microcapsules uses encapsulation technology which locks fragrance into the fabric and fibres of clothes - as the person wearing the clothes moves, the microcapsules burst and the fragrance is released. Persil says this technology gives the feeling of just-washed freshness all day, and the capsules are effective for up to 28 days.
Available in Persil gel tablets and power formats, the products will be supported by a £3m marketing campaign.
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