Following its huge success in small single bags, Mars Planets is being launched in a pouch pack.
The 165g pouches have a rrp of £1.79.
Mars’ field sales team will be offering independent forecourts incentives to stock the pouches; there will also be deals in cash and carries.
Mars’ trade relations manager, Bep Sandhu, says pouches sell particularly well in forecourts because of their resealability.
The launch is backed by a £6m spend including a £4m TV advertising campaign.
Mars says Planets achieved sales of more than £17m in its first year.