Procter & Gamble (P&G) is launching its biggest ever multi-brand campaign. The company says its Collect for Football Fun promotion will run across a range of brands including Ariel, Duracell, Fairy, Head & Shoulders and Pringles. Shoppers collect points and put them towards winning exclusive football freebies for all the family.
For every £2 spent, consumers collect one point towards four prizes which include a Peter Crouch-signed football (30 points) and an England flag beach towel (40 points). Paul Lettice, P&G trade communications manager, says: "Our inspiration for this exciting promotion is to encourage families to have fun together this summer with money-can’t-buy football prizes."
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