Republic Technologies is celebrating the 130th anniversary of Swan with a range of limited-edition packaging for its top-selling products. The new pop-art style designs are available on Slim loose filter tips, extra slim Pop filter tips and slim Pop filter tips. Retailers are being encouraged to capitalise on the brand’s heritage, and the new designs, by using Swan to signpost their roll your own (RYO) fixture. The company says that by stocking the limited-edition packaging, retailers can reinvigorate interest in the fixture and create a talking point.
The launch comes as the Swan brand continues to maintain its dominance of the £62m RYO filters market, accounting for almost 90% of all filters sold (Nielsen).