Fox’s Confectionery is re-launching its Poppets brand this summer with new-look packaging to highlight the nostalgic qualities of the sweets.New packs feature retro icons such as Rubik’s cubes and the Paynes name has been reintroduced on-pack.
A £2m trade and consumer campaign will include radio promotions, press advertising, billboards and sampling. The range includes toffee, mint, orange and raisin flavours. RRP is 35p.
More than 30 million cartons of Poppets were sold last year and Fox’s is expecting a significant uplift as a result of the relaunch.