Pot Noodle will launch its biggest ever on-pack promotion next month, giving consumers the chance to win one of 50 holidays worth £2,000.

The offer will run for four weeks from May 5 across the top six flavours – Chicken & Mushroom, Beef & Tomato, Spicy Curry, Bombay Bad Boy, the Sizzler, and Seedy Sanchez .

The promotion will be backed by a £2m marketing programme including a four-week radio advertising campaign and point of sale.

The Seedy Sanchez variety is also being supported by a new TV ad – part of a £3m campaign.

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