New to the Powerade line-up is ION4, a still isotonic sports drink which will be used by Team GB and Paralympics GB to help them prepare for the London 2012 games.
New to the UK is the Vavana range of Be in a Good Mood car air fresheners, available to retailers from Jewel First Ltd.
Fifo UK, which supplies electronic gadgets and accessories to forecourts across the UK, is partnering the charity Against Breast Cancer throughout October to raise money for Breast Cancer Awareness Month.
Breakfast biscuit brand belVita has launched a new consumer promotion.
KP Snacks has expanded its £1 price-marked pack (PMP) range with the addition of three of the most popular flavours from its premium snack brand Tyrrells.
BAT UK has announced the integration of its UK e-cigarette product line, Vype, into its global brand Vuse.
Ferrero has introduced the first extension of its Nutella & Go brand in five years, with the launch a wholegrain variant.
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