New to the Powerade line-up is ION4, a still isotonic sports drink which will be used by Team GB and Paralympics GB to help them prepare for the London 2012 games.
This year Valentine’s Day (February 14) falls on a Monday which is definitely not the most romantic night of the week, however you can bet that many couples will still take the time to celebrate.
Ginsters brand owner Samworth Brothers and TV chef Ivor Peters have teamed up to bring Indian food to its chilled and ambient categories.
New to the UK is the Vavana range of Be in a Good Mood car air fresheners, available to retailers from Jewel First Ltd.
To celebrate the launch of Paramount+ in the UK and Ireland, Walkers has partnered with the streaming service by launching limited edition packs across its Walkers Max, Sensations, Wotsits, Squares, Monster Munch and Quavers ranges.
Running until December, promotional codes will be available across the Relentless range of 500ml cans and four can multi-packs, including the newly launched Relentless Zero Sugar variants.
The ‘Everyone In’ roadshow includes batting, bowling, and catching skills sessions. It earlier this week in Lambeth, South London, where local participants were joined by former England stars Eoin Morgan (London Spirit) and Fran Wilson (Welsh Fire) among other players.
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