Powerade is running an on-pack promotion giving away iPod Shuffles. Coca-Cola Enterprises says the move is designed to get customers exercising as part of their partnership with the Great Events Series and Take to the Streets.

Consumers who buy a bottle of Powerade have to check the number on the label and go to www.poweradegb.com to see if they have won one of 50,000 iPod Shuffles.

Every winner also gets free downloadable training tool Powerade Pulse a software programme that scans digital music tracks and creates a playlist at a designated beats per minute.

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