United Biscuits has added a new caramel wafer variant to its McVitie’s Penguin range, in a nine-pack with a rrp of £1.86.
Now worth over £4m, the McVitie’s Penguin Wafer range has become a popular addition to the brand since it was introduced in 2008.
Matt Brown, brand director at UBUK, comments: "The introduction of McVitie’s Penguin Wafer has been one of our most successful brand extensions in recent years. We’re sure the new caramel-flavoured addition to the range will drive further sales for retailers as it is the second most popular flavour in the wafer segment, after chocolate. There’s definitely a gap in the market for a lighter, caramel wafer product so we recommend that retailers stock up on this delicious new wafer bar."
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