With 30% of all cake sales occurring in the 13 weeks to Christmas, Premier Foods says stocking up on key seasonal lines will ensure that you are prepared for an ’exceedingly good’ Christmas.

There’s been a packaging refresh across its Mr Kipling seasonal lines as well as the introduction of Mr Kipling gingerbread whirls. Premier says that by offering standard products with a seasonal twist, retailers will build anticipation and prolong the Christmas excitement.

Meanwhile the Cadbury Cakes ranges has new snow cake bars which comprise chocolate sponge, topped with a white chocolate ’snow’ cream and covered in milk chocolate.

Onto the savouries, and there are 2.3m extra gravy shoppers and 5m extra stuffing shoppers in December, with the majority of UK shoppers choosing Bisto and Paxo the number one gravy and stuffing brands. New in time for this Christmas is Bisto rich gravy paste in roast beef and roast chicken varieties. Made from real meat juices, the gravy is ready in an instant, by simply adding boiling water. Rrp is 99p.

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