Pringles launches a new premium range of bagged snacks this month.
According to Procter & Gamble, Pringles Select aims to tap into the growth of premium sharing. The chips themselves are smaller and rounder and come in six flavours, including Italian Cheese with a hint of Garlic, Sea Salt & Balsamic Vinegar, Sundried Tomato with Basil & Paprika, and Spicy Szechuan BBQ, rrp £1.48.
The 150g bags also have a flat-bottom design to enable the bags to stand up and stand out on-shelf.
The company is promising a multi-million pound media campaign to support the products.