Quaker Oat So Simple is launching its new golden syrup morning bars in two impulse-specific single- serve formats. They are available now in both 50p price-marked and non-price-marked packs. The launch aims to help impulse retailers maximise the growing on-the-go breakfast occasion.

Convenient ready-to-display merchandising units have been designed to ensure maximum in-store visibility and to capture impulse purchases from the large number of consumers who currently leave home without having had breakfast. Throughout the summer, the bars will be complemented by limited-edition £1 price-marked packs of Pepsico’s leading 330ml juices: Tropicana original and smooth; and Copella English apple.

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