PepsiCo has launched 49p price-marked bags of Walkers in the top five flavours: cheese & onion; ready salted; prawn cocktail; salt & vinegar; and smoky bacon. The company says the core Walkers range is an absolute ’must stock’ as it accounts for almost a quarter of crisps and snacks sales in the impulse sector.

Kieran South, wholesale director at PepsiCo UK and Ireland, says: "Research from Him shows that price-marked packs are critical in achieving positive price perceptions in store with an impressive 44% of consumers positively encouraged to buy an item when it’s price-marked. The impact is even greater within crisps, snacks and nuts as purchases in this category are just as impulsive as confectionery."

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