In a bid to drive sales of its core range, Pringles has launched a new promotional campaign called Taste the World.

Texas BBQ sauce, Mexican Salsa and a new Smokin’ Bacon flavour will fall under the new Taste the World banner.

The new initiative will be supported by a £1.5m marketing support programme, which sets Summer 2004 as one of Pringles’ biggest years to date.

A new TV ad promoting the Taste the World range kicks off in August, with nationwide radio and national press activity throughout the summer.

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