AG Barr is adding a new variant to its range of KA Caribbean carbonates.
The new KA product is claimed to be the UK’s first sparkling sour cherry drink and is based on the sour cherry Caribbean fruit.
“KA drinkers are trend setters who crave new and unique flavours,” said Adrian Troy, head of marketing for AG Barr. “We see huge excitement around every NPD launch, bringing new shoppers into the brand.
“KA has consistently grown every year for the past decade, with over 47 million KA drinks consumed in the last year. The brand has now grown far beyond its original London heartland and, with more than half its core consumers now living outside central London, the brand has national appeal and is a must-stock for all retailers.
“Over 40 million cherry drinks are sold each year in the UK. Delivering this popular flavour with a sour twist while maintaining the powerful, full-on taste which KA is famous for will draw both new and existing consumers to the soft drinks fixture. Retailers should stock up to profit from this sales opportunity.”
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