Carlsberg UK is adding alcohol free beer to its San Miguel range with two new products, San Miguel 0.0% and San Miguel 0.0% Limon.
According to Carlsberg, San Miguel 0.0% is the first Spanish lager with 0.0% alcohol, and is available in a 330ml bottle. San Miguel 0.0% Limon, available in a 330ml slim-line can, is an alcohol-free lager with real lemon juice.
David Scott, director of brand and insight at Carlsberg UK, highlights that there were several factors which influenced the introduction of the alcohol free beers.
“As a leading beer and beverage company in the UK, we constantly monitor consumer demand and respond to current trends with innovations in our portfolio,” he said. “The insight is showing there is consumer desire for great-tasting 0.0% beers, providing that same refreshing lager taste, for occasions when alcohol may not be a suitable choice.
“Research suggests that alcohol free beers will play an important role in attracting different demographics into the beer category in the future. Therefore our customers can expect further innovation in the alcohol free market from Carlsberg UK during 2015.”