Dessert brand Ambrosia is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging and giving away a total of 1,200 prizes which reflect its Devonshire heritage.

Premier Foods will be introducing a new Ambrosia website and giving away 100 prizes every month to winners, with prizes such as weekends away to the West Country, festival and cinema tickets, vouchers and Ambrosia hampers.

Grace Liljemark, brand director, desserts and baking at Premier Foods, commented: “We are proud that Ambrosia has reached this momentous milestone and we believe 100 years is something to celebrate.

“We are excited to launch the on-pack promotion which will help us continue to spread happiness among our loyal fans, while enticing new customers to try the range. This promotion encourages Ambrosia lovers to show us their happy snaps for the chance to win some fantastic prizes which celebrate our rich heritage.”

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