Coca-Cola European Partners (CCEP) is celebrating the golden anniversary of one of Appletiser, with a series of marketing activities during its second year as official soft drink partner of Ascot.

Singer Sophie Ellis-Bextor will be working with Appletiser to recreate 50 years of classic style at Ascot, as part of the brand’s ongoing relationship with the racecourse.

Richard Woods, known for his creations and his approach to mixology, will work with the brand throughout its 50th year as the ‘Appletiser Alchemist’ to develop a number of original cocktails and non-alcoholic drinks using Appletiser and Appletiser Apple & Pomegranate.

Caroline Cater, GB operational marketing director at CCEP, said: “Appletiser is a firm favourite in the UK and continues to see strong growth by providing a choice of flavour variants and premium packaging that appeal to adults when shopping the soft drinks fixture.

“Our 50th year is set to be an exciting one, working with both Sophie Ellis-Bextor and ‘The Cocktail Guy’ Richard Woods. We’re looking forward to continuing to drive awareness of Appletiser as a much loved brand.”

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